iMotions Lab

The Core Platform

iMotions Lab is a modular system with a central Core that integrates multiple biosensors and corresponding modules. It streamlines human behavior research by unifying study design, stimuli presentation, data collection, and analysis in one software suite.

Whether you’re in social science, usability testing, human factors, or simulations, iMotions helps you capture the full human experience in one seamless system.

Learn more about how it works

Design studies with any mix of stimuli

iMotions allows you to use any type of stimuli for your study and intuitively visualize your study data. With its built-in stimuli presentation you can work with images, video, VR environments, web content, or ‘in the wild’ setups. Build advanced study designs by point and click. Easily set up participant groups, randomizations, and block designs as needed.

Effortless Data Collection

The iMotions platform seamlessly integrates and synchronizes multiple biosensors that each provide different human insights; such as Eye Tracking, EDA/GSR, EEG, ECG, and Facial Expression Analysis. Effortlessly integrate and synchronize different sensors from a wide range of independent vendors, across multiple modalities.

Add even more sensors through the Lab Streaming Layer. Forward data in real-time and import external sensor/software data and loop it back into the platform via the API.

We are hardware agnostic with the ability to integrate 50+ sensors from 20+ partners.

Analysis methods that work for you

iMotions Lab provides a comprehensive suite of visualization tools and analysis methodologies. No matter if you work with controlled or dynamic environments. Review, annotate, and slice data as needed. Process data with built-in and transparent R Notebooks. Export raw data, results, and metrics in file formats suited to Excel, SPSS, MatLab and more for further analysis.

Built-in Survey Tool

iMotions Lab is designed for mixed methods research and the built-in Survey capability provides flexible tools to design a questionnaire with images, likert scales, multiple choice or text input answers to triangulate participants’ stated answers with nonconscious responses from biosensors.

Including surveys in real time by fusing them into a study with other stimuli and physiological sensors can dramatically enhance study findings and mitigate the risks of response bias. The iMotions Survey Tool is always included with your software purchase, so survey integration is easy.

Design a survey from scratch or edit existing surveys. The survey can be stored as a template and retrieved later when necessary. iMotions Lab also has a robust integration with Qualtrics for advanced segmenting and logic.